Thinking out of the box

Thinking out of the box in the Real Estate Industry is not just about thinking differently, it’s about not doing things in the same old way, not trapping ourselves in the same rut time after time. Conventional thinking has to be reengineered to ensure sustainability in this faster than ever changing profession.

The foundation of our business, doing what is best for our customer is still most relevant and will never change; the difference comes in our customer’s experience.  Customers will repeat their business with us because they remembered the experience as positive and effective, even taking them to the point of sharing this with others who would like to enjoy the same.

Doing things the same way is not the experience our customers will remember. The traditional approach where business focused on the financial aspects is no longer cutting edge.  Having said that does not diminish the importance of financial aspects, on the contrary, but customer service, skills development and application needs to have equal focus.

Servicing customers goes beyond business, building a rapport of trust and friendship where your customers develops a close bond with you as the only person they will deal with when it comes to their Real Estate needs is the objective.  

Sales associates who ensure that they are on top of their game, continuously up skill themselves to guarantee they give their customer world class service will find the old saying “Customers for life” still to be true.

Dirk du Plessis