REMAX Premier Claremont

Wednesday, 14 December 2011

REMAX Premier Claremont: SOCIAL MEDIA

REMAX Premier Claremont: SOCIAL MEDIA: Social Media, growing, always changing, fast paced, difficult, challenging, scary - these are a few descriptions that come to mind when the ...

REMAX Premier Claremont: SOCIAL MEDIA

REMAX Premier Claremont: SOCIAL MEDIA: Social Media, growing, always changing, fast paced, difficult, challenging, scary - these are a few descriptions that come to mind when the ...

SOCIAL MEDIA

Social Media, growing, always changing, fast paced, difficult, challenging, scary - these are a few descriptions that come to mind when the world "Social Media" is mentioned.

Too many in our industry have the use of such an entity. We have all heard "I've been doing it this way for 20 years, why should I change it now, can social media really make a difference?

Yes, it can make a difference, why? Because change is necessary and in this day and age, business is done via networking and connections.

Once we break social media down, social - our connections, media – our image. Many people underestimate the power of social media, it is an entity that can me you or unfortunately break you.

Now what exactly is Social Media? Facebook and Twitter? Yes, Facebook and Twitter are tools of Social Media, but one must remember Social Media is the way you connect and are perceived by your readers, connection and clients.

Gone are the days of wasting money, paper and time by doing drops, if you utilize social media tools correctly you will get far more response, even an acknowledgement – far more than a flyer would do for your business.

A great example – Lady Gaga, as compiled by Forbes has toppled Oprah to be the most powerful person in entertainment. Certainly not due to earnings, merely a well mastered use of Social Media.

She has 32 million Facebook followers, 10 million Twitter followers. Virgin pays her to mention or tweet about their phones and bang, she starts a trend.

I realize we aren’t all celebrities and we may never have 42 million followers, if you did especially in this country run for president.

Realistically by doing what she has done even on a smaller and more specific scale the advantages are great.

How to use Social Media to your advantage:

Firstly add or gather all your personal connections

Make it known on your Social Media tools (i.e.: Facebook or Twitter) about what you do and share a little about yourself, not an auto biography.

Keep updating it, no need for essays, simple summaries of achievements or points of interest. These can all be linked and act as a pointer to your website or contact details.